Helen Tupper and Sarah Ellis are the founders of Amazing If, an award-winning company with a mission to make squiggly careers better for everyone. Together they are the authors of two Sunday Times bestsellers, The Squiggly Career and You Coach You.
Their TEDx talk The best career path isn't always a straight line has been watched by almost 2m people and their weekly Squiggly Careers podcast has had around 4m downloads.
Amazing If work with organisations, including Microsoft, Levi's, BBC, Danone and Visa, to support people with the skills to succeed in a squiggly career.
Our values motivate and guide everything we do at Amazing If — from the people who join our team, to the decisions we make and how we work with organisations.
We are motivated by doing and the practical ‘how to’ of learning.
We generate energy and commitment to career development.
Everything we create is relevant, relatable, and can be put into practice.
We are always learning and improving.
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