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Who we are

Helen Tupper and Sarah Ellis are the founders of Amazing If, an award-winning company with a mission to make squiggly careers better for everyone. Together they are the authors of two Sunday Times bestsellers, The Squiggly Career and You Coach You.

Their TEDx talk The best career path isn't always a straight line has been watched by almost 2m people and their weekly Squiggly Careers podcast has had around 4m downloads.

Amazing If work with organisations, including Microsoft, Levi's, BBC, Danone and Visa, to support people with the skills to succeed in a squiggly career.

Bios & Headshots

Amazing If

Our Values

Our values motivate and guide everything we do at Amazing If  — from the people who join our team, to the decisions we make and how we work with organisations.

Action

Action

We are motivated by doing and the practical ‘how to’ of learning.

Energy

Energy

We generate energy and commitment to career development.

Useful

Useful

Everything we create is relevant, relatable, and can be put into practice.

Work In Progress

Work In Progress

We are always learning and improving.

Our Skills Sprint is designed to create lots more momentum for your learning, making it easier to learn a little every day.

Sign up for the Skills Sprint and receive an email every weekday for 20-days, a free guide to help you get started, links to make learning easy, and an episode checklist to track your progress.